Supervise assigned merchandisers to ensure merchandising duties are carried out according to approved standards and schedules.
Allocate daily and weekly outlet priorities in line with approved call cycles.
Conduct field visits to monitor merchandiser attendance, conduct, productivity and quality of execution.
Ensure merchandisers visit assigned outlets according to approved routes and coverage plans.
Track store visit completion and follow up on missed or incomplete visits.
Ensure products are neatly displayed, visible, correctly positioned and arranged according to approved standards.
Monitor shelf space, product facings, display quality and shelf discipline.
Ensure implementation of approved planograms, shelf layouts and display arrangements.
Check product availability and escalate out-of-stock situations and replenishment concerns.
Ensure proper stock rotation, including first-expiry-first-out principles where relevant.
Monitor damaged, expired, short-dated or poorly handled stock and escalate concerns.
Supervise the implementation of promotions, displays, product launches and campaign activities.
Ensure point-of-sale materials, posters, shelf talkers, banners and promotional displays are correctly placed and maintained.
Monitor merchandiser attendance, punctuality, grooming, conduct and productivity.
Provide performance feedback and recommend corrective action where required.
Maintain professional relationships with store managers, department managers and outlet representatives.
Resolve routine store-level merchandising issues and escalate unresolved concerns.
Collect and report competitor display, pricing, promotion and product availability information.
Prepare and submit accurate daily, weekly and monthly merchandising reports.
Maintain records of outlet visits, attendance, field issues, stock concerns and corrective actions.
Ensure compliance with company policies, customer outlet rules, health and safety requirements and ethical conduct standards.
Qualifications and Experience
At least 5 O Levels, including English Language and Mathematics, or equivalent.
A certificate or diploma in Sales, Marketing, Retail Management, Merchandising, Business Administration or a related field is preferred.
At least 3 to 5 years’ experience in merchandising, retail execution, field sales, store operations or trade marketing.
At least 1 to 2 years’ experience supervising field-based staff is preferred.
Experience in FMCG, manufacturing, distribution, wholesale, retail or a high-volume trading environment is preferred.
Training in merchandising, field supervision, customer service, stock management or retail execution is an added advantage.
Computer literacy, including basic Microsoft Excel, Word and Outlook, is an added advantage.
Competencies
Field merchandising supervision.
Product display and retail execution.
Stock rotation and shelf discipline.
Promotional execution and point-of-sale material control.
People supervision, coaching and performance management.
Customer outlet relationship management.
Planning, organising and route coverage.
Reporting accuracy and attention to detail.
Communication and follow-up discipline.
Problem-solving and corrective action.
Ethical conduct and confidentiality.
Health and safety awareness.
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